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Megatrend 5: DIGITAL transformation

Is the digital transformation making your life more convenient or difficult?The purpose of technology, whether you call it information technology or digital technology, has always been to make our lives more simple and our work more effective.What about the digital transformation that is now creating rumbling shifts in the marketplace? Everyone is going digital, Soon the entire world will be a digital jungle. Experts claim that we are all either a digital pioneer, digital native, digital immigrant or digital laggard. Personally, I believe there are also some digital monkeys out there.The word "digitalization" is the hottest buzzword of the decade. If you ask people what it means to go "digital", you’ll get a myriad of different answers. The definitions on what it’s all about, are are as many as there are bloggers out there.To put it bluntly, there is only one yardstick to measure the success of your digital transformation: It should make your life and the lives of your customers more convenient, not more confusing and complicated. That’s it..

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