Teradata Corporation
Traded as NYSETDC
S&P 500 Component
Industry Data warehousing
Founded 1979; 38 years ago (1979)
Headquarters Miamisburg, Ohio
Key people
Victor L. Lund, President and CEO
Products Integrated Data Warehouse Hardware and Software, Unified Data Architecture, Big Data Analytics, Professional Services, Customer Services
Revenue DecreaseUS$2.5 Billion (2015)[1]
DecreaseUS$-0.2 Billion (2015)[1]
DecreaseUS$-0.2 Billion (2015)[1]
Total assets DecreaseUS$2.5 Billion (2015)[1]
Total equity DecreaseUS$0.8 Billion (2015)[1]
Number of employees
11,300 (2015)[1]
Website www.teradata.com

Teradata Corporation is a provider of database-related products and services. The company was formed in 1979 in Brentwood, California, as a collaboration between researchers at Caltech and Citibank's advanced technology group.[2] The company was acquired by NCR Corporation in 1991, and subsequently spun-off again as an independent public company on October 1, 2007.

The company produces a relational database management system of the same name, which it markets as a data warehouse. It also acquired new technologies by making many acquisitions. In November 2015, after continued losses, the company announced a business transformation review, which led to divestitures and replacement of executives.[3]

Teradata employed 11,300 as of December 31, 2015, and its corporate headquarters are located in Dayton, Ohio.

Corporate overview[]

Teradata is an enterprise software company that develops and sells a relational database management system (RDBMS) with the same name. Teradata is publicly traded on the New York Stock Exchange (NYSE) under the stock symbol TDC.[4]

The flagship Teradata product is referred to as a "data warehouse system" which stores and manages data. The data warehouses use a "shared nothing architecture", which means that each server node has its own memory and processing power.[5] Adding more servers and nodes increases the amount of data that can be stored. The database software runs on the servers and spreads the workload among them.[6] In 2010, Teradata added text analytics to track unstructured data, such as word processor documents, and semi-structured data, such as spreadsheets.[7]

Teradata has a supplier diversity program that designates a minimum of 3 to 5% of spending on minority, women, veteran, or small business vendors.[8] In 2013, the Ethisphere Institute named Teradata as one of the "World's Most Ethical Companies."[9]

Teradata holds an annual user group conference and expo known as Teradata Partners with keynote industry speakers, educational sessions led by customers and other vendors.[10] The Teradata Partners Conference has been an annual event since 1985.[11] The conference involves lectures and speeches on technical and business topics and announcements about new products.[12]


  • 1976-1979: concept of Teradata grows from research at California Institute of Technology (Caltech) and from the discussions of Citibank's advanced technology group.[13]
  • Incorporated in 1979 in Brentwood, California by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke.
  • 1984: Teradata released its data warehouse product.[14]
  • September 1991: AT&T Corporation acquired NCR Corporation.[15]
  • December 1991: NCR announces acquisition of Teradata.[16][17]
  • 1992: Teradata built the first system over 1 terabyte, which goes live at Wal-Mart.[18]
  • 1996: A Teradata database becomes the world's largest database at 11 terabytes.
  • 1997: NCR becomes independent from AT&T.[15]
  • 1999: Teradata customer has world's largest database with 130 terabytes.
  • 1999: NCR acquired Strategic Technologies & Systems and appoints Stephen Brobst as chief technology officer of the newly-formed Teradata Solutions Group.
  • 2000: NCR acquires Ceres Integrated Solutions and its customer relationship management software.[19]
  • 2000: NCR acquired Stirling Douglas Group and its demand chain management software.[20]
  • 2007: Teradata established as an independent public company.[21]
  • 2007: Mike Koehler becomes the CEO of Teradata.[22]
  • 2008: Teradata acquires Claraview, a professional services company, establishing it as a division of Teradata.[23]
  • 2011: Teradata acquires Aprimo[24] and Aster Data Systems.[25]
  • 2012: Teradata acquires eCircle, a direct marketing company with focus on email.[26]
  • 2014: Teradata acquires Revelytix, a provider of information management products for big data, Hadapt, a company that developed a platform integrating SQL with Apache Hadoop [27] and Think Big Analytics, a Big Data services firm specialized in Hadoop.[28]
  • 2014: Teradata acquires Rainstor, a company specializing in online big data archiving on Hadoop.[29]
  • 2015: Teradata acquires Appoxxee, a mobile marketing Software-as-a-Service provider.[30]
  • 2015: Teradata acquires FLXone, a DMP based in the Netherlands.[31]
  • 2015: Teradata announces the beginning of its Business Transformation review. [3]
  • 2016: Victor L. Lund becomes the CEO of Teradata.[32]
  • 2016:Teradata sells marketing applications division.[33]
  • 2016: Teradata acquires Big Data Partnership, a big data analytics services firm based in the UK. [34]

Technology and products[]

Active enterprise data warehouse[]

Teradata Active Enterprise Data Warehouse, often called Teradata Database, includes data management tools and data mining software. Teradata's product can be used for business analysis. Data warehouses can track company data, such as sales, customer preferences, product placement, etc.[6]

The data warehouse differentiates between "hot and cold" data - meaning that the warehouse puts data that is not often used in a slower storage section.[35] As of October 2010, Teradata uses Xeon 5600 processors for the server nodes.[36]

Teradata Database 13.10 was announced in 2010 as the company's database software for storing and processing data.[37][38]

Teradata Database 14 was sold as the upgrade to 13.10 in 2011 and runs multiple data warehouse workloads at the same time.[39] It includes column-store analyses.[40]

Teradata Integrated Analytics[41] is a set of tools for data analysis that resides inside the data warehouse.[42]

Teradata Warehouse Miner provides and interface for data mining on Microsoft Windows. It was released before 2003.[43]

Aster Platform[]

The Aster Platform is Teradata's analytic technology, acquired from Aster Data Systems.[44]

Backup, archive, and restore[]

BAR is Teradata's backup and recovery system.[45]

The Teradata Disaster Recovery Solution is automation and tools for data recovery and archiving. Customer data can be stored in an offsite recovery center.[46]


The Teradata database includes a feature called QueryGrid, [47] that allows user of the Teradata database to fetch data from external databases from standard SQL queries, as if they were hosted in the local EDW. The data movement happens in parallel whenever possible, so it is as efficient as performance the external data source; this is usually still much slower than native Teradata database performance, but still acceptable for exploratory tasks. External data sources are Aster, Presto, Teradata, Hive and Oracle.

Platform family[]

Teradata Platform Family is a set of products that include the Teradata Data Warehouse, Database, and a set of analytic tools. The platform family is marketed as smaller and less expensive than the other Teradata products.[48]


Acquisition date Company Valuation in millions USD Purpose References
July 21, 2016 Big Data Partnership Big Data analytics services [49]
December 17, 2014 RainStor Big Data, data archiving [29]
August 28, 2014 Think Big Analytics Big Data analytics services [28]
July 17, 2014 Hadapt 50 Big Data, SQL-on-Hadoop [50]
July 16, 2014 Revelytix Big Data, Metadata [50]
May 2, 2012 eCircle Marketing Tools
March 3, 2011 Aster Data Systems 263 MapReduce, Big Data [51][52]
December 22, 2010 Aprimo 550 Marketing tools [53][54]
August 10, 2010 Kickfire Hardware database acceleration [55]
March 20, 2008 Claraview [56]
November 30, 2005 under NCR DecisionPoint Sourcing and integration of data [57]
July 14, 2000 under NCR Stirling Douglas Group Demand chain management [20]

Big data[]

Teradata began to market with the term "big data" in 2010. CTO Stephen Brobst attributed the rise of big data to "new media sources, such as social media."[58] The increase in semi-structured and unstructured data gathered from online interactions prompted Teradata to form the "Petabyte club" in 2011 for its heaviest big data users.[59]

The rise of big data resulted in many traditional data warehousing companies updating their products and technology.[60] For Teradata, big data prompted the acquisition of Aster Data Systems in 2011 for the company's MapReduce capabilities and ability to store and analyze semi-structured data.[61]


Teradata's main competitors are similar products from vendors such as Oracle, IBM, Microsoft and Sybase IQ. Also, competitors include data warehouse appliance vendors such as Netezza[62] (acquired in November 2010 by IBM), DATAllegro (acquired in August 2008 by Microsoft), ParAccel, Pivotal Greenplum Database, and Vertica Systems (acquired in February 2011 by HP), and from packaged data warehouse applications such as SAP BW and Kalido.

Teradata has also seen competition from Hadoop-based distributions and other open source technologies.


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External links[]

Media related to Teradata at Wikimedia Commons

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


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