Industry Software
Founded Denmark (2001)
Headquarters Copenhagen, Denmark
Key people
Mark Frost, CEO
Products Sitecore Experience Platform

Sitecore is a customer experience management company that provides web content management and multichannel marketing automation software. The company was founded in 2001 in Denmark.


1998: Founding and company beginnings

In 1998 in Copenhagen, Denmark, University of Copenhagen alumni Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and current Sitecore CEO Michael Seifert cofounded Pentia A/S, a systems integration company that focused on implementing websites built on Microsoft technologies.[1] At the time, building and managing websites required the expertise of a programmer or developer. Ole Sas Thrane and Jakob Christensen devised a set of methods for automating those processes and decided to turn their invention[2] into a marketable product that would today be classified as a web content management system.

2001: CMS and Experience Profile

In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market to IT departments. However, the company has grown into a global provider of customer experience management software targeted primarily to corporate marketing departments and marketing service providers.[3]

Michael Seifert has been the company's CEO since its founding in 2001. His method for collecting human experience analytics data was awarded US Patent 8,255,526 in August 2012.[4]

2011: Purchase of Pectora

  • 2011 July 5: Sitecore acquired the development team and the intellectual property of Pectora, provider of web publishing solutions for deep integration with print-based projects.[5]

2013: Purchase of Microsoft Commerce Server

  • 2013 November 20: Sitecore acquired the assets of for an undisclosed sum from Smith (formerly Ascentium) and took responsibility and ownership for developing, marketing, and selling Commerce Server, a former Microsoft product[6] Sitecore announced an early access program for its Sitecore Commerce product on August 5, 2014.

2014: Purchase of Komfo

On 2014 July 8: Sitecore acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider, and introduced its social media marketing suite, Sitecore Social.[7]

2015-present: CMS and Experience Profile

In the latter part of 2015, a portion of Sitecore's operations moved to Marina Plaza in Sausalito, California.

Sitecore is currently on version 8.2, which was initially released in August 2016.[8]

Sitecore Experience Platform is software for content management and contextual marketing.[9]


  • Sitecore 5
  • Sitecore 6.0
  • Sitecore 6.1
  • Sitecore 6.2
  • Sitecore 6.3
  • Sitecore 6.4
  • Sitecore 6.5
  • Sitecore 6.6
  • Sitecore 7.1
  • Sitecore 7.2
  • Sitecore 7.5
  • Sitecore 8.0
  • Sitecore 8.1
  • Sitecore 8.2
    • Content Foundation improvements (Dependency Injection, Caching, and Performance), Support for the Publishing Service (installed separately), Support for Express Migration (installed separately)
    • Improve Content Testing UI, Enhanced Path Analyzer component
    • Enhanced Experience Editor features, Marketing Funnels, New XP Analytics reports, and charting
    • Sitecore XP Accelerator (installed separately) includes all the fixes from 8.1 update 3
    • Oracle 11g support + SQL Always on support, dependency injection support, EditFrame for razor views

Awards and recognition

  • 2013 Forrester Research's Forrester Wave for Web Content Management for Digital Customer Experience: Leader[10]
  • 2013 Gartner Inc's Magic Quadrant for Web Content Management: Leader[11]
  • 2013 Microsoft Enterprise ISV of the Year[12]
  • 2013 EContent Magazine's Top 100 Companies in the Digital Content Industry[13]
  • 2013 CMS Critic's: People's Choice Award Winner and Critic's Choice Award Winner for Best Enterprise CMS[14]
  • 2014 Forrester Research's Forrester Wave for Digital Experience Delivery Platforms: Strong performer[15]
  • 2014 Gartner Inc's Magic Quadrant for Multichannel Campaign Management: Visionary[16]
  • 2014 Microsoft Alliance ISV Partner of the Year[17]
  • 2014 KMWorld 100 Companies That Matter in Knowledge Management[18]
  • 2015 Forrester Research's Forrester Wave for Web Content Management Systems : Leader[19]


  1. ^ "Pentia: About Us". Retrieved . 
  2. ^ Thrane and Christensen, United States Patent 7,856,345, Method for building and managing a web site, December 2010
  3. ^ "Sitecore triples size in Sausalito move". North Bay Business Journal. 2014-08-04. 
  4. ^ Seifert and Christensen, United States Patent 8,255,526, "A method for collecting human experience analytics data", August 2012
  5. ^ "Sitecore Adds Print Media to Customer Engagement Platform via Acquisition". CMS Wire. July 5, 2011. Retrieved 2014. 
  6. ^ "Sitecore Acquires to Extend .NET CXM Play". Gartner Inc. November 27, 2013. Retrieved 2014. 
  7. ^ "Social media marketing from Sitecore". KM World. July 14, 2014. Retrieved 2014. 
  8. ^ "Sitecore Technical Debt". Retrieved . 
  9. ^ Lamont, Judith (February 2016). "Marketing automation's role in personalization and contextualization". KM World. Available from: Business Source Premier. 25 (2): 29. ISSN 1099-8284. 
  10. ^ "The Forrester Wave: Web Content Management for Digital Customer Experience, Q2 2013". Gartner Inc. 8 April 2013. 
  11. ^ "Gartner MQ for Web Content Management 2013". Retrieved . 
  12. ^ "Microsoft announces winners and finalists of 2013 Sales Achievement program". 2014-07-30. Retrieved . 
  13. ^ "The Top 100 Companies in the Digital Content Industry: The 2013-2014 EContent 100". 2013-12-02. Retrieved . 
  14. ^ "2013 Critic's Choice Winner for Best Enterprise CMS". 2013-11-12. Retrieved . 
  15. ^ "The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014". Forrester Research. 22 July 2014. 
  16. ^ "Magic Quadrant for Multichannel Campaign Management". Gartner Inc. 21 May 2014. 
  17. ^ "Congratulations 2014 WPC Partner of the Year Award Winners and Finalists!". Retrieved . 
  18. ^ "KMWorld 100 Companies That Matter in Knowledge Management". 2014-03-01. Retrieved . 
  19. ^ "The Forrester Wave(TM): Web Content Management Systems, Q1 2015". Forrester Research, Inc. 4 February 2015. 

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


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